Description

The journey from lead to lease is only as strong as the handoff between marketing and leasing teams. In today’s multifamily landscape, marketing teams are investing heavily in digital campaigns, brand storytelling, and technology to generate leads, but those leads don’t sign leases on their own. Leasing teams translate campaigns into connections, turning interest into action. When communication breaks down between these two functions, operators waste marketing dollars, leasing teams feel the pressure, and prospects get a disjointed experience. This session offers a candid, actionable look at what marketing wishes leasing knew—and vice versa.

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